Athleisure Activewear Fitness Brand w/Coveted Retailers & eCommerce – Poised for Growth!
Overview
This female athleisure – activeware brand focuses on functional fitness clothing that celebrates each of its client’s unique features. The brand delivers eco-responsible luxury and comfort designed for everything from high-powered workouts to afternoon dog walks and errands (and everything in between!). The line includes tops (shirts, t-shirts, tanks, outerwear, bras, sports bras & built-in bra tops) and bottoms (leggings & pants). Over the past 3 years, an estimated 50% of their revenues were derived from their presence on the ecommerce store of a coveted, major big box brand, less than 10.0% has been form Amazon and the balance has been from pop-ups and their own web store. This is a home operated business that does not have a facility. Pattern making, design, and cut and sew production are locally outsourced.
Additional Details
Facilities
The home-based business operates out of the owner’s residence, with a separate 600 square foot storage warehouse for inventory. All of the furniture, fixtures, equipment, goodwill and equipment will be included in the sale. The inventory, estimated to be $45k at cost, will be sold at cost at close.
Competition
Athleisurewear has replaced jeans for many. Though the trend began before COVID, it continues to prosper as evidenced by the dramatic growth of Alo, Athletica and omnipresent Lululemon, together with the household name athletic wear brands and the smaller boutique luxury labels. Spanx, on the other hand, has made great strides in the related shapewear category.
Growth & Expansion
Without limiting itself to fall within any strictly defined category, this brand can take-on the majors in each segment with its trendy styles and premium offerings. It has positioned itself to pivot in any direction that market demand dictates. A brand marketing-oriented operator can take this opportunity in any number of directions. The options range from striving for greater line depth in each of its existing categories, to volume production and distribution via not only its big-box retailer but also through the ever-popular discount channels, to private label or to even non-athleisure wear lifestyle related product extensions in complementary apparel categories and beyond.
At a Glance
