New operators will likely want to embrace the existing private-event only model with an approach and pricing strategy that has proven extraordinarily successful. Management may wish to strategically expand the menu (e.g. preprepared desert options or ones that may be prepared onsite), the company’s geographic footprint and perhaps consider partnering with likely minded bricks-and- mortar outlets with similar type of best-in-class artisanal pizza offerings. As the company enjoys a 20% – 30% repeat customer base, management may rely on this stable revenue base and focus their efforts on business development outreach to event planners, wedding coordinators and additional centers of influence and event decision makers. Additional areas for expansion include a catering concept the owners have already developed and branded. In this concept, focus will shift away from pizza so top quality is maintained while staffing is minimized. The menu will be centered around charcuterie boards, cold items and hot pastas. Food prep will occur during the kitchen staff’s downtime and packaged food can be efficiently delivered with a lower $500 minimum. Large gains can likely be achieved with an active social media campaign managed by a savvy marketer familiar with Instagram, Facebook and Tik-tock, which the current officers and staff admittedly are not. Givin the convivial nature of their events they cater to, coupled with the highly enticing wood burning ovens and artisanal pizza, the product and service offering both lend themselves to marketing via social media platforms.